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44 of the Most Popular Cruelty Free Makeup Brands

April 30, 2018MakeupNo CommentsEmily Wolff

For most of us who love beauty and makeup, we get starstruck by the glittery packages and new colors constantly released by makeup brands. Because of that, most of us don’t take the time to think about what we’re really putting on our faces – me included.

There are thousands of “safe” products that beauty brands have available to them, but many still test on animals. When we think of animal testing, we usually think of lab rats, mice and bunnies, but you probably don’t know that many test on dogs and cats, too.

Here’s what you need to know about some of the most popular cruelty free makeup brands.

3 Ways to Know if You are Buying Cruelty Free Makeup

Keep an eye open for “new” products being used in makeup. Usually when brands brag about “new ingredients,” they are testing those on animals. There’s thousands of products that are considered “safe” so if it’s “new,” it’s probably being tested.

If you buy vegan makeup, you’re ensuring that the product is also cruelty free.

Look for the bunny on the packaging. If you see a product stamped with the Leaping Bunny logo, it means there was no animal testing throughout the entire development of the product.

Leaping Bunny Certified vs. PETA Agreement

There are a couple of different certifications for cruelty free makeup brand: Leaping Bunny certified and PETA “certified.” What’s the difference?

Leaping Bunny is the only internationally recognized certification organization for cruelty free makeup brands. Leaping Bunny requires that a company agree to audits of their brands to determine whether or not they are truly cruelty free whereas PETA only requires a written agreement signed by the company. Even if a company isn’t certified by Leaping Bunny or recognized as cruelty free by PETA, that doesn’t mean it’s NOT cruelty free – it just means they haven’t applied for the Leaping Bunny program or they haven’t been added to the PETA list. There’s many makeup brands out there who don’t test on animals that you won’t find on any list of cruelty free makeup brands.

The Most Popular Cruelty Free Makeup Brands

  1. Anastasia Beverly Hills
  2. Bare Minerals
  3. Beauty Bakerie
  4. Beautyblender
  5. Becca Cosmetics
  6. BH Cosmetics
  7. Bite Beauty
  8. Cargo
  9. Charlotte Tilbury
  10. ColourPop
  11. CoverFX
  12. Dose of Colors
  13. elf Cosmetics
  14. Flower Beauty
  15. Gerard Cosmetics
  16. Girlactik
  17. Hard Candy
  18. Hourglass Cosmetics
  19. It Cosmetics
  20. Jouer Cosmetics
  21. Kat Von D Beauty
  22. Kiko Cosmetics
  23. L.A. Girl Cosmetics
  24. Lime Crime
  25. Makeup Geek
  26. Marc Jacobs Beauty
  27. Milani Makeup
  28. Milk Makeup
  29. Morphe
  30. Natasha Denona
  31. NYX Cosmetics
  32. Ofra Cosmetics
  33. Physicians Formula
  34. Pixi
  35. Pur Cosmetics
  36. Sigma Beauty
  37. Smashbox
  38. Stila
  39. Tarte
  40. Tatcha
  41. The Body Shop
  42. Too Faced
  43. Urban Decay
  44. Wet N Wild

Are there other cruelty free makeup brands you think should make the list? Tell me in the comments below!

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I’m Emily - a writer, digital marketer and makeup enthusiast living in East Tennessee. I'm a small town girl who loves to travel and experience big cities. I can't wait to connect with you as I share stories about my life and give you the best reviews on all of my favorite makeup products.

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