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The New Beauty Blender Foundation – Here’s What You Need to Know

July 23, 2018Product ReviewsEmily Wolff

The Internet has gone wild over Beauty Blender’s latest announcement – FOUNDATION! Beauty Blender changed the makeup industry with their iconic beauty blending sponge, but will their new Bounce foundation be a game changer, too? We’re gonna find out.

Beauty Blender Foundation – Bounce Foundation
Beauty Blender says this about their new foundation:

  • 32 Shades
  • 24 hr. Long Wear
  • Velvetten Matte Finish
  • Full Coverage
  • Vegan & Cruelty Free
  • Formulated without parabens, phthalates, sulfates or oils
  • Infused with Hyaluronic Acid & Birch Extract for hydration

Beauty Blender’s Bounce Foundation Announcement on Instagram

???‍♀️⚡? HERE TO CONFIRM IT’S OFFICIAL. We’ve changed the beauty game, AGAIN! Finally, foundation by @beautyblender because everyone loves a power couple! #BounceWorthy {Shout out to the beauty detectives that cracked the case first!} Waitlist drops tomorrow on @sephora .com

A post shared by beautyblender (@beautyblender) on Jul 18, 2018 at 6:22am PDT

Does it come in my shade?

The most controversial part about the latest beautyblender launch is the shade range. The beautyblender foundation comes in 32 shades (while it’s not as diverse as the Fenty Beauty launch, it’s definitely more selection than the 10 of Benefit’s Oxygen Wow foundation options). I also think it’s unrealistic for a brand to be able to serve EVERYBODY’S skin tone perfectly, unless you’re the Lancome foundation where they customize your color at the counter. My only complaint about foundations is that I have a hard time finding shades that are light enough for my skin tone that is still full coverage.

Everyone who received a PR package has had different opinions. Some say there’s not enough color selection, but based on photos, there’s at least 20 shades of pure vanilla which could be amazing for my incredibly fair skin. At the same time, I’ve heard even the lightest shade won’t be light enough for all of us fair skinned ladies, so we’ll just have to wait and see.

Here’s a look at the skin tones that Beauty Blender claims to cover:

A post shared by beautyblender (@beautyblender) on Jul 18, 2018 at 8:56am PDT

Beauty Blender Bounce Foundation Packaging

The packaging on this foundation is BOMB. It looks sleek and they’ve stayed true to their claim to fame – the beauty blender itself. The back of the foundation packaging fits a beauty blender perfectly.

A post shared by beautyblender (@beautyblender) on Jul 21, 2018 at 7:14am PDT

Jeffree Star Beauty Blender Foundation Review and Wear Test

One of the first reviews of the Beauty Blender foundation was Jeffree Star’s wear test. He shows the PR package (which is INCREDIBLE!), shows all the shades, swatches and wears it for a full day with check-ins throughout the day. Take a look:

Beauty Blender Foundation Review

I hope to get my hands on one of the new Beauty Blender foundations, but I’m just having a difficult time deciding on the best shade.

No matter how many times you read reviews or watch YouTube videos, the best thing you can do is try the foundation for yourself.

You can shop the new Beauty Blender Foundation on Sephora.com beginning July 24, 2018. And if you want to get the latest updates from Beauty Blender, you can sign up for their email updates HERE.

What do you think of the new Beauty Blender foundation launch? Tell me what you think about it in the comments below.

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About me

I’m Emily - a writer, digital marketer and makeup enthusiast living in East Tennessee. I'm a small town girl who loves to travel and experience big cities. I can't wait to connect with you as I share stories about my life and give you the best reviews on all of my favorite makeup products.

IG: emkwolff

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